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4th Annual Strategic Internal Communication Conference | Loretta Lam Speaking


WORDS MATTER

This year’s theme, Words Matter, speaks to the central role of communication as an integral enabler of organizational and individual success.

As communication and human resources practitioners, we know the power of words to “incite or inspire.” We were put to the test in a year full of uncertainty and chaos to use communication in order to create connection, inspire calm, encourage collaboration and build community. We needed to be stronger together even though many of us were far apart. We created trust in our leaders, our people and our organizations through authentic conversations that showcased care for humanity. We upheld our commitment to truth, ethics and facts.

Join us to hear from leaders in our field who will share their stories of struggles and success. Get insights from thought leaders on what the new normal is and how to prepare for the future. Learn about the new technologies now available. Take pride in the important role you play in communicating to and engaging employees and internal audiences.

Event Highlight: The Power of Words in Diversity & Inclusion Communication

By Loretta Lam

Words are powerful.  As internal communicators, we can unintentionally do a lot of good or damage with our words. Internal communications has the potential to build a culture that encourages open and productive conversations, leading to better outcomes for the organization and people in the organization.  

Many leaders feel good about their diversity policy when their organization provides D&I training and embeds diversity into hiring practices.  Although your company profile may look good at a glance, it’s important that Diversity and inclusion isn’t superficial. 

 

At this session, Loretta will:

  • Share insights from the CMA D&I report published in 2021

  • Identify areas where companies and leaders are falling short on D&I strategy and communication, and

  • Help you move beyond checking diversity boxes to create a genuine strategy that benefits your organization

From her 25-year experience as a multicultural marketing expert working with a roster of multinationals, non-profit and government clients on diversity marketing and communication, she will share her client experience on formulating D&I strategy, trainings, and discuss some common mistakes.

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