Visionary Thought Leader, Diversity & Inclusion Communication Strategist

Loretta is Chief Strategist and President of Focus Communications Inc. Established in 1994, the award-winning Canadian agency offers strategic counsel and services on diversity strategies, marketing communications, and cultural training to client corporations in North America.

With over two decades of professional experience in integrated marketing and public relations, Loretta has formerly held management and consultant positions at leading multinational firms Hill & Knowlton Canada and Ogilvy Asia.

Loretta is a pioneer in 360 Multicultural Marketing. She instigated the “recognizing the multicultural market potential” initiative in 1995 and successfully introduced diversity marketing to the mainstream industry, associations and media, which later led to the industry’s first special editorial report on Canadian multicultural marketing, and the ongoing annual multicultural marketing report, awards and conferences.

Some of her global and national award-winning client projects include: Integrated multicultural marketing and branding for Clover Leaf, Alzheimer Society and Sun Life, and establishing the PepsiCo North American Asian Advisory Council.

A sought-after speaker and thought leader, Loretta holds various advisory positions and actively works with leading industry associations on mentorship programs, diversity advocacy, and industry best practice. Her affiliations include:

• Governor of York University’s Board of Governors;

• Advisor, TRIEC Professional Immigrant Networks;

• Director of Advocacy and Collaboration, IDEA Committee, International Association of Business Communicators Toronto;

• Advisor and founding council member on Diversity & Inclusion at Canadian Marketing Association;

• Senior Advisor, North American Association of Asian Professionals (NAAAP); and

• Founding Director and Past President of Multicultural Marketing Alliance of Canada (MMAC).
  

She is an active speaker and frequent article contributor in areas of entrepreneurship, diversity, and marketing in Canada, including invitation to the Blue Ribbon Judge Panel of IABC’s global Gold Quill Communications Awards since 2017, 2021 Shoppers Innovation Marketing Awards Jury, and speaking at the Canadian Chamber of Commerce, CIBC World Markets’ Conference on Retail Marketing, and Marketing Magazine’s Multicultural Conference.

Latest publishing:

• CMA NXT: Meet Loretta Lam

• IABC Toronto: The time-of-the-century opportunity that diversity and inclusion present to Canadian business

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