Loretta Lam Appointed to CMA’s New Talent Council 2020-2021

Loretta Lam, President & Chief Strategist of Focus Communications, the agency that pioneered 360 multicultural marketing in Canada, has been appointed to the Canadian Marketing Association’s new Talent Council.

“I am honored and excited to be part of CMA’s new Talent Council – an initiative to have thought leaders develop insights, actionable recommendations and effective tools to foster exceptional talents, inspire creativity, ensure diversity and elevate the ability of marketing to transform business.

I look forward to working with the Team and sharing my expertise in #DiversityStrategies and #MulticulturalCommunications. This is #TimeOfTheCentury opportunity to make some positive and sustainable change to our industry.”

【About Loretta Lam, Founder and Chief Strategist】

Passionate about making the world a better place, Loretta is Chief Strategist and President of award-winning Focus Communications Inc., with over 25 years of professional experience in marketing and public relations with leading multinational firms such as Hill & Knowlton Canada and Ogilvy Asia.

Loretta has extensive experience with high profile clients in North America and Asia. She helped PepsiCo establish its first North America Asian Advisory Council and initiated the first annual multicultural marketing special feature of Marketing Magazine.

Loretta is an active speaker and frequent article contributor on diversity and multicultural marketing, an advisor to C-Suite executives on diversity strategy and cultural nuances, as well as a mentor to Asian youths and immigrants on career building and entrepreneurship.

Loretta is responsible for formulating Focus’ direction, and providing vision and counsel on diversity and strategic marketing to brands and corporate clients.

【About Focus Communications】

Focus Communications Inc. is an award-winning national communications and consumer engagement agency. We are the pioneer and leader in 360° strategic multicultural marketing that build results.

We pride ourselves on our in-depth understanding of the complex multicultural markets which has allowed us to develop an unparalleled network in the community and implement 360-degree marketing communication strategies and programs founded on critical cultural insight.